{"id":14100,"date":"2026-02-26T15:21:41","date_gmt":"2026-02-26T15:21:41","guid":{"rendered":"https:\/\/wordpress3.hdnweb.com\/?p=14100"},"modified":"2026-02-26T15:21:41","modified_gmt":"2026-02-26T15:21:41","slug":"oliver-zipse-ceo-de-bmw-nombrado-world-car-person-of-the-year","status":"publish","type":"post","link":"https:\/\/wordpress3.hdnweb.com\/en\/2026\/02\/26\/oliver-zipse-ceo-de-bmw-nombrado-world-car-person-of-the-year\/","title":{"rendered":"Oliver Zipse, CEO de BMW, nombrado World Car Person of the Year"},"content":{"rendered":"

El consejero delegado de BMW, Oliver Zipse, ha sido reconocido como\u00a0World Car Person of the Year\u00a0<\/a>por un jurado internacional compuesto por 98 periodistas especializados de 33 pa\u00edses. El todav\u00eda m\u00e1ximo responsable de BMW se impuso a David Craig, Staff Product Manager de General Motors, y a Tisha Johnson, responsable de dise\u00f1o en Slate, sucediendo as\u00ed a\u00a0Stella Li<\/a>, vicepresidenta ejecutiva de BYD.<\/p>\n

El galard\u00f3n llega apenas unos meses antes de su salida oficial del cargo. Zipse, de 62 a\u00f1os, abandonar\u00e1 la direcci\u00f3n del grupo en mayo, cuando Milan Nedeljkovi\u0107 asumir\u00e1 las riendas del fabricante premium m\u00e1s vendido del mundo. Vinculado a BMW durante toda su carrera profesional, dirige el conglomerado con sede en M\u00fanich desde agosto de 2019.<\/p>\n

Durante su mandato, la compa\u00f1\u00eda ha atravesado una profunda transformaci\u00f3n estrat\u00e9gica y tecnol\u00f3gica. El punto culminante ha sido el relanzamiento de la familia Neue Klasse, concebida no solo como una nueva generaci\u00f3n de veh\u00edculos el\u00e9ctricos, sino como un replanteamiento integral del dise\u00f1o, la arquitectura digital y la experiencia a bordo. El nuevo iX3 de 2026 ser\u00e1 el primer exponente de esta etapa y encabezar\u00e1 una ofensiva de producto que contempla hasta 40 nuevos modelos antes de finales de 2027.<\/p>\n

\"\"<\/a><\/p>\n

Power of Choice<\/h3>\n

Uno de los pilares de la visi\u00f3n de Zipse ha sido el denominado \u201cPower of Choice\u201d, una filosof\u00eda que apuesta por ofrecer m\u00faltiples tecnolog\u00edas de propulsi\u00f3n en lugar de centrarse exclusivamente en una sola. Gasolina, di\u00e9sel, h\u00edbridos enchufables y el\u00e9ctricos puros conviven en la gama, permitiendo al cliente elegir la opci\u00f3n que mejor se adapte a sus necesidades y a la realidad de cada mercado.<\/p>\n

Aunque la\u00a0Neue Klasse\u00a0<\/a>situar\u00e1 al veh\u00edculo el\u00e9ctrico en el centro de la estrategia futura, BMW no abandona los motores de combusti\u00f3n. Este mismo a\u00f1o llegar\u00e1n las nuevas generaciones del Serie 3 y del X5, mientras que el Serie 7 recibir\u00e1 una actualizaci\u00f3n de mitad de ciclo. En el horizonte ya asoman un nuevo X7 en 2027 y un X6 en 2028, adem\u00e1s de posibles variantes familiares y SUV de enfoque m\u00e1s robusto.<\/p>\n

En paralelo, la marca sigue aspirando a protagonizar los World Car Awards con varios modelos: el iX3 compite tanto por el t\u00edtulo absoluto como en la categor\u00eda de World Electric Vehicle, mientras que el M2 CS figura entre los finalistas a World Performance Car. Los ganadores se anunciar\u00e1n el 1 de abril en el Sal\u00f3n del Autom\u00f3vil de Nueva York.<\/p>\n","protected":false},"excerpt":{"rendered":"

El consejero delegado de BMW, Oliver Zipse, ha sido reconocido como\u00a0World Car Person of the Year\u00a0por un jurado internacional compuesto por 98 periodistas especializados de 33 pa\u00edses. El todav\u00eda m\u00e1ximo responsable de BMW se impuso a David Craig, Staff Product Manager de General Motors, y a Tisha Johnson, responsable de dise\u00f1o en Slate, sucediendo as\u00ed… Continue reading Oliver Zipse, CEO de BMW, nombrado World Car Person of the Year<\/span><\/a><\/p>\n","protected":false},"author":518,"featured_media":14102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[553,948],"tags":[],"class_list":["post-14100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autos","category-estados-unidos","entry"],"acf":[],"yoast_head":"\nOliver Zipse, CEO de BMW, nombrado World Car Person of the Year - HDN<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oliver Zipse, CEO de BMW, nombrado World Car Person of the Year - HDN\" \/>\n<meta property=\"og:description\" content=\"El consejero delegado de BMW, Oliver Zipse, ha sido reconocido como\u00a0World Car Person of the Year\u00a0por un jurado internacional compuesto por 98 periodistas especializados de 33 pa\u00edses. El todav\u00eda m\u00e1ximo responsable de BMW se impuso a David Craig, Staff Product Manager de General Motors, y a Tisha Johnson, responsable de dise\u00f1o en Slate, sucediendo as\u00ed… Continue reading Oliver Zipse, CEO de BMW, nombrado World Car Person of the Year\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordpress3.hdnweb.com\/2026\/02\/26\/oliver-zipse-ceo-de-bmw-nombrado-world-car-person-of-the-year\/\" \/>\n<meta property=\"og:site_name\" content=\"HDN\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-26T15:21:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordpress3.hdnweb.com\/wp-content\/uploads\/sites\/113\/2026\/02\/zipse-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jose Carlos De Mier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Carlos De Mier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wordpress3.hdnweb.com\\\/2026\\\/02\\\/26\\\/oliver-zipse-ceo-de-bmw-nombrado-world-car-person-of-the-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wordpress3.hdnweb.com\\\/2026\\\/02\\\/26\\\/oliver-zipse-ceo-de-bmw-nombrado-world-car-person-of-the-year\\\/\"},\"author\":{\"name\":\"Jose Carlos De Mier\",\"@id\":\"https:\\\/\\\/wordpress3.hdnweb.com\\\/#\\\/schema\\\/person\\\/cff7d09c7fb347a122fe0a7f2eed0c2c\"},\"headline\":\"Oliver Zipse, CEO de BMW, nombrado World Car Person of the Year\",\"datePublished\":\"2026-02-26T15:21:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wordpress3.hdnweb.com\\\/2026\\\/02\\\/26\\\/oliver-zipse-ceo-de-bmw-nombrado-world-car-person-of-the-year\\\/\"},\"wordCount\":439,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/wordpress3.hdnweb.com\\\/2026\\\/02\\\/26\\\/oliver-zipse-ceo-de-bmw-nombrado-world-car-person-of-the-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wordpress3.hdnweb.com\\\/wp-content\\\/uploads\\\/sites\\\/113\\\/2026\\\/02\\\/zipse-2.jpg\",\"articleSection\":[\"\",\"Estados Unidos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wordpress3.hdnweb.com\\\/2026\\\/02\\\/26\\\/oliver-zipse-ceo-de-bmw-nombrado-world-car-person-of-the-year\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wordpress3.hdnweb.com\\\/2026\\\/02\\\/26\\\/oliver-zipse-ceo-de-bmw-nombrado-world-car-person-of-the-year\\\/\",\"url\":\"https:\\\/\\\/wordpress3.hdnweb.com\\\/2026\\\/02\\\/26\\\/oliver-zipse-ceo-de-bmw-nombrado-world-car-person-of-the-year\\\/\",\"name\":\"Oliver Zipse, CEO de BMW, nombrado World Car Person of the Year - 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