{"id":12750,"date":"2025-06-12T07:12:33","date_gmt":"2025-06-12T07:12:33","guid":{"rendered":"https:\/\/wordpress3.hdnweb.com\/?p=12750"},"modified":"2025-06-12T07:12:33","modified_gmt":"2025-06-12T07:12:33","slug":"infiniti-resistiendo-a-contracorriente","status":"publish","type":"post","link":"https:\/\/wordpress3.hdnweb.com\/en\/2025\/06\/12\/infiniti-resistiendo-a-contracorriente\/","title":{"rendered":"Infiniti: resistiendo a contracorriente"},"content":{"rendered":"

A pesar de la fuerte ca\u00edda en ventas de\u00a0Infiniti en Estados Unidos<\/a>, Nissan reafirma su compromiso con su marca de lujo. En 2017, Infiniti alcanz\u00f3 su pico de ventas con 153,415 unidades, pero en 2024 esta cifra se redujo a solo 58,070, una disminuci\u00f3n del 10.2 % respecto al a\u00f1o anterior. Para poner esto en perspectiva, Acura vendi\u00f3 122,600 veh\u00edculos en el mismo periodo, mientras que Lexus super\u00f3 a ambas marcas con 345,669 unidades. A pesar de estos n\u00fameros desalentadores, Nissan no abandonar\u00e1 Infiniti.<\/p>\n

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Estrategia de diferenciaci\u00f3n y nuevos modelos<\/p>\n

Durante la reciente presentaci\u00f3n de su gama de productos, Nissan dej\u00f3 claro que Infiniti seguir\u00e1 en el mercado y que se diferenciar\u00e1 a\u00fan m\u00e1s de la marca principal. Entre las novedades, el\u00a0QX60\u00a0<\/a>recibir\u00e1 una actualizaci\u00f3n, el\u00a0QX80<\/a>\u00a0contar\u00e1 con un paquete deportivo, y un nuevo modelo, el QX65, entrar\u00e1 en el segmento crossover-coup\u00e9 inspirado en el FX. Adem\u00e1s, se lanzar\u00e1 un SUV totalmente el\u00e9ctrico basado en el concepto Vision QXe, que se fabricar\u00e1 en la planta de Canton, Mississippi.<\/p>\n

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Electrificaci\u00f3n y nuevas tecnolog\u00edas<\/h2>\n

Ponz Pandikuthira, director de planificaci\u00f3n de Nissan Am\u00e9ricas, reafirm\u00f3 la continuidad de Infiniti: \u201cNo inviertes en un coche como el QX80 si planeas abandonar Infiniti como marca. Est\u00e9n atentos al crecimiento del portafolio de Infiniti\u201d. Se ha confirmado que el QX60 ser\u00e1 electrificado, aunque a\u00fan no se ha especificado si ser\u00e1 mediante un sistema h\u00edbrido enchufable o la tecnolog\u00eda E-Power de Nissan.<\/p>\n

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El tercer sistema E-Power, recientemente anunciado, se implementar\u00e1 en modelos de Nissan como el Qashqai en Europa, el Rogue en EE.UU. y una minivan para el mercado japon\u00e9s. Este sistema emplea un motor de gasolina de 1.5 litros que act\u00faa como generador para cargar una bater\u00eda, mientras que un motor el\u00e9ctrico impulsa las ruedas, proporcionando una experiencia similar a la de un veh\u00edculo el\u00e9ctrico. Nissan afirma que este nuevo sistema es m\u00e1s silencioso, m\u00e1s suave y mejora el consumo de combustible en un 15 % a velocidades altas.<\/p>\n

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Reducci\u00f3n en tiempos de desarrollo<\/h2>\n

Para mantenerse competitivo, Nissan tambi\u00e9n busca reducir dr\u00e1sticamente los tiempos de desarrollo de nuevos modelos. Actualmente, el proceso toma 55 meses, pero la meta es disminuirlo a 37 meses para modelos completamente nuevos y a 30 meses para variantes. Ivan Espinosa, pr\u00f3ximo CEO de Nissan, reconoce que la empresa debe mejorar su eficiencia: \u201cSomos lentos. Esta es una de las cosas que debemos afrontar\u201d.<\/p>\n

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Aunque el futuro de Infiniti sigue siendo incierto, Nissan est\u00e1 haciendo un esfuerzo considerable por revitalizar la marca. Por ahora, los SUV siguen siendo la prioridad, aunque algunos esperan que el concepto Vision Qe, un elegante sed\u00e1n el\u00e9ctrico, llegue a la producci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

A pesar de la fuerte ca\u00edda en ventas de\u00a0Infiniti en Estados Unidos, Nissan reafirma su compromiso con su marca de lujo. En 2017, Infiniti alcanz\u00f3 su pico de ventas con 153,415 unidades, pero en 2024 esta cifra se redujo a solo 58,070, una disminuci\u00f3n del 10.2 % respecto al a\u00f1o anterior. Para poner esto en… Continue reading Infiniti: resistiendo a contracorriente<\/span><\/a><\/p>\n","protected":false},"author":518,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12750","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"acf":[],"yoast_head":"\nInfiniti: resistiendo a contracorriente - HDN<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infiniti: resistiendo a contracorriente - HDN\" \/>\n<meta property=\"og:description\" content=\"A pesar de la fuerte ca\u00edda en ventas de\u00a0Infiniti en Estados Unidos, Nissan reafirma su compromiso con su marca de lujo. En 2017, Infiniti alcanz\u00f3 su pico de ventas con 153,415 unidades, pero en 2024 esta cifra se redujo a solo 58,070, una disminuci\u00f3n del 10.2 % respecto al a\u00f1o anterior. 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